Nematrian Reference Library
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| Reference | Title | Link |
| Mason, M.K. (2010b) | What Causes Small Businesses to Prosper | here |
Summary
"Short Answer: Many researchers say it is having a comprehensive business plan.
Survival is also closely associated with age and size of the firm. The longer a firm has been in business the more likely that it will continue in business. The same is true of size. A study of firms found that 85% were still in business after three years, if they had developed a business plan at the outset." |
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