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Nematrian Reference Library

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Book cover "Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs to transform Apple into the world’s largest company by 2011, inspiring a cult-like following for its unusually small collection of products. Adam Lashinsky provides readers with penetrating insights on leadership and innovation, introducing Apple business concepts such as the ‘DRI’, Apple University and the Top 100. Based on numerous interviews, the book offers exclusive information about how Apple innovates, deals with its suppliers, and is handling the transition into the post-Jobs era. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career or creative endeavour."

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