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Ariely, D. (2008)Predictably Irrational: The hidden forces that shape our decisions

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Book cover (partial)

"Why do smart people make irrational decisions every day? The answers will surprise you.

In a series of groundbreaking experiments, behavioural economist Dan Ariely demonstrates how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes. We consistently overpay, underestimate and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviours are neither random nor senseless. They’re systematic and predictable.

From paying for coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions.

Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world – one small decision at a time."


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