HTML Standard attribute: data-*
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The HTML data-* attribute provides a means of
storing custom data specific to a page. It can be applied to all HTML elements
and can be accessed by JavaScript
embedded within the page.
The data-* attributes have two components:
(a)
The name, which is the * part of the overall attribute name, which
should not contain any uppercase letters
(b) The
attribute value, which can be any string
E.g.
<ul>
<li data-continent="Europe">Spain</li>
<li data-continent="Asia">Japan</li>
</ul>
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